November 17, 2016, at Kelly's home Los Angeles, CA

The past two nights, Sana and I have been working hard on promoting and creating this year's Black Friday and Cyber Monday promotions!

I'm so excited to announce our 3 newest Holiday scents- Jubilee, Joy, and Cheer. We wanted to have a variety of festive and decadent fragrances that promote their name sake. Our theme is based on giving thanks and spreading happiness to each other during the Holiday season.

As a transplant from Chicago, the Holidays has always given me a warm and joyful feeling inside. Even though it gets more difficult to spend as much time with Family and Friends as I used to, I still make the time to make extra phone calls and write Christmas cards to my relatives and closest friends.

The Holidays are a season of giving back, so I really want to promote the season of giving here at SheEO Skincare as well. I'm so excited for our seasonal promotions, and working towards our mission of giving back to the community as well. 

SheEOers stay tuned as we announce this Holiday Season's promotions and our story.

Sincerely you SheEO,




October 23, 2016 8:46 pm, at Starbucks Los Angeles, CA

Tonight is the night where I truly feel accomplished. We just shot our first video for the GoFundMe we hope to launch next month, ordered our first labels for the finished product, and have a beta version of our website ready for Nov 1. 

I feel proud of how far we've come so far. No one ever said starting your own business would be easy. Long nights and tight schedules have gotten us this far. I find myself feeling so grateful for all of the support from my family, friends, and Fiance to keep chugging along.

Excitement kicks in at the thought of sharing our company with the world in less than two weeks. Keep a look out at whats to come SHE'ers! 

Your SHE EO,


September 29, 2016, 2:48 pm, at Yogurtland in Long Beach, CA

Sometimes there is going to be days where you're on a grind. You want to give time and energy to everything that matters to you. Maybe it's your family, maybe it's your job. Maybe it's the guy who's been texting you wanting to hang out. And yet it's impossible to give everything 100% of your time. That's why prioritization is so important. 

This morning, I went to the beach in San Pedro with my mom and some relatives. Once I got there, I felt truly relaxed. I originally had no intention of going-- with my one weekday off, I knew it was important to get things done: launching the website, working on a GoFundMe campaign, calling customers for my full time job, the works... But my mom said, "Just stay for a while. When you need to leave, you can go." At her insistence, I agreed. And I'm glad I made the right decision. Now that I'm relaxed, I'm completely focused on my work and feel happier doing it. 

Right now is such an exciting time for SheEO. Both Kelly and I have full time jobs outside of our company, have families, hobbies we enjoy, and a long list of things we still want to do (she's still trying to get me to watch a marathon of Game of Thrones with her, which we'll have to put in our calendar soon!) And yet, we enjoy our work. I love being able to come up with new ways to improve our business and make it easier for our believers to enjoy themselves. We are working tirelessly now so we can provide you with the best experience possible. So the grind is important. That is how you become successful in your line of work. But there needs to be a time to relax your mind so you can come back recharged and motivated. We make that time for ourselves and so should you. 

Your SheEO,